Community favorite that gently cleanses & removes build-up without stripping away moisture. Packed with Shea Butter, Aloe Vera Leaf Juice, Honey & Coconut Oil this shampoo is perfect for all curl types & does not contain harsh surfactants such as SLS or SLES.

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your hair & scalp removing build-up & dirt without stripping away moisture. With our hydrating shampoo we skipped harsh surfactants such as SLS or SLES & bathe your hair in a moisture-rich formula with key ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey. Thick hair, fine hair, curly hair & damaged hair is left healthy & hydrated & ready to be pampered by your favorite PATTERN hydrating conditioner products such as our leave-in conditioner.,

Fragrance: Tracee picked this to be clean & not over-powering. Notes are an exotic floral scent mélange of Jasmine, Bergamot & Sweet Sandalwood.

2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches

Massage vigorously into scalp & wet hair for essential hydration. Add more water as needed to work the moisturizing shampoo for natural hair through any hair type. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN matching conditioner & styling hair products. Avoid contact with eyes. If contact occurs, rinse well with water.

• Aloe and honey are natural humectants that attract hydration. • Coconut Oil is known to seal in hydration.

Have healthy hair again. Our hydrating shampoo is made with natural moisturizing ingredients. Compared to any other regular shampoo or haircare product with a harmful ingredient/s that might cause you to have damaged hair, the Pattern Beauty Hydration shampoo is:

• Paraben-Free
• Free of SLS/SLES
• Color-Safe
• Free of cyclic silicones
• Phthalate-Free

PATTERN products help support organizations & programs that empower women & people of color.